Work.
A brief snapshot of the broad and varied work I have done across brand, experience & campaign.

Over the years, I’ve collaborated with clients such as Kellogg’s, PizzaExpress, Coca-Cola, Binance, Vodafone, VisitScotland, Tennent’s, Whyte & Mackay, Aegon, Clarins, Pringles, The Scottish Government, and many more. There were many hands involved in all this work and a list of key folk involved can be seen at the end of this page.

Issey Miyake Parfum
Digital experience and platforms

Design Direction / Creative Direction / Ideation

Vodafone
Elf & Seek AR hunt campaign

Design Direction / Creative Direction / Ideation

Marketing Society Scotland
Amplify Festival Identity

Design Direction / Co Creative Direction / Ideation

PizzaExpress
Digital experience and platforms

Design Direction / Creative Direction / Ideation

Roots Soda
Brand Identity

Design / Creative Direction

Kellenova
Pringles Poptopia global loyalty experience

Co Design Direction / Co Creative Direction / Ideation

CHEP
B2B campaign

Design Direction / Creative Direction / Ideation

Hey Dude
Omni-channel brand and experience concept

Design Direction / Creative Direction / Ideation

Whyte & Mackay
Shackleton whisky content

Design / Art Direction / Creative Direction

Edinburgh International Festival
Festival website

Design Direction / Ideation

Scottish Government
No Knives, Better Lives interactive campaign

Design Direction / Ideation

Edinburgh Festival Fringe
Come With Us campaign

Design Direction / Design / Ideation

Zero Malaria
Draw the Line Against Malaria - AR Filter

Digital Design Direction / Ideation

Binance
CR7 Forever Skills NFT Drop

Digital Design Direction / Ideation

Tennent’s
Tennent’s.com and The Fabulous Brew Conceived By Hugh Campaign site 

Digital Design Direction / Design / Ideation

Persi
Persi enables retailers to deliver highly personalised product recommendations based on what each customer owns, loves, and wears

Brand Positioning, Branding, Design Direction, Design

Pipedream
Pipedream Bikes changed the game when they released the Moxie (force of character, determination, or nerve.)

Brand  and Design Direction, Design

Credits - In no particular order; Conan Johnston, Graeme Sutherland, Charlie Bell, Katie McPearson, Chris McIntyre, Alex Hamilton, Neil Walker, Beli Heredero, Pete Blake, Jennifer Welsh, Ádám Simon, Amy Steindl, Amy McCrae, Peter Blake, Lydia Newman, Chao Gao, Sara Garcia, Lisa Goldie, David Anderson, Jamie Ford, Rachael Ford, Iain Valentine, Phillip Lockwood-Holmes, Frances Irvine, Olly Jackson, Mateusz Chojnowski, Ricky Bently, Jonnie Lewis, HeeHaw Productions, Adam Wilson, Mark Matcham, Carolyn Gordon, Iain Valentine, Matt Weaver, Alex Turnbull, Kelly Martin, Justin Metz. To anyone else that I have ever worked with. Thank you! You all rock!

More work coming soon.