Off the tools

Vision and clarity
I have always aimed to provide a clear creative vision for the teams and agencies I’ve been part of. Simplicity is key—developing efficient processes and ways of working that deliver both design and creative excellence, effectiveness, and engaged team members.

Project planning and budgeting
I understand and help define project workflows, timelines, and deliverables, always seeking to identify and cultivate opportunities that benefit both people and profit—while ensuring they remain achievable (even when they may not seem so at first!).

Mentorship
Over the years, I’ve had the privilege of mentoring designers and creatives throughout their careers, with many going on to great success (two in my team made Scottish Designer of the Year).

I recognize the importance of passionate, driven, engaged, and happy staff—leading to a positive impact on the businesses I’ve worked with, improving staff retention, reducing recruitment costs, and enhancing agency culture.

Career mapping and growth
I’ve always focused on developing team members’ careers and addressing their individual growth needs, while ensuring stability and cost-effectiveness for both the team and the business.

Team structure
Since 2007, I’ve been dedicated to building and nurturing multidisciplinary design teams with expertise spanning design, branding, digital, motion, technology, and conceptual skills.